Our People

Leadership That Understands Education Technology

We're educators, technologists, and innovators united by one mission: making technology work better for schools.

From former K-12 tech directors to experienced device repair specialists, our team understands the unique challenges of educational technology because we've lived them.

Eli Maloley

Chief Executive Officer

Eli launched Vivacity in 2018 with a vision to revolutionize K-12 technology management. His experience in educational technology guided the development of solutions that actually work for schools, from physical products to curriculum development and software solutions. Under his leadership, Vivacity has grown from four to over 200 employees, becoming Google's fastest-growing K-12 partner and serving 2,000+ districts nationwide.

Ben Erickson

Chief Revenue Officer

With over a decade of experience in K-12 technology leadership, Ben brings deep understanding of school technology challenges to his role. Since joining Vivacity in 2021, he has transformed our customer experience approach, ensuring every district receives the support they need to succeed. His focus on building relationships and understanding real district needs has been instrumental in developing solutions that truly serve education.

Catherine Shoop

Chief Financial Officer

Catherine brings over ten years of finance experience to Vivacity, including extensive work in the K-12 EdTech industry. Her expertise in ERP implementations, process improvement, and project management helps ensure Vivacity delivers maximum value to school districts while maintaining sustainable growth. As an active CPA, she oversees all financial aspects of the company, focusing on creating efficient, scalable solutions for education.

Rick Sbrocca

Chief Growth Officer

Rick is a dynamic leader with a proven track record of success in the high-tech industry. He has a passion for helping companies and individuals reach their full potential, with his teams having generated over $2 billion in customer success-based revenue. Rick has partnered with industry-leading brands, including Google, Amazon, and Microsoft. As the Chief Marketing Officer at Vivacity, he spearheads all aspects of modern marketing, with a focus on brand integrity and go-to-market success. Rick is also deeply committed to improving access to information for K-12 tech directors, teachers, and students.

Eric Kalinsky

Chief People Officer

Eric brings over 25 years of leadership experience in operations and human resources to Vivacity Tech. Since joining the company, he has driven initiatives in talent acquisition, leadership development, diversity and inclusion, and organizational culture. Eric’s expertise in aligning people strategies with business goals has been key to supporting Vivacity’s rapid growth and innovation. With a Bachelor’s degree in Communications Media from Indiana University of Pennsylvania and a Master’s in Human Resources from Capella University, Eric is passionate about creating inclusive workplace environments where employees can thrive while delivering exceptional results for schools.

Built by People Who Care About Education

200+ Dedicated Professionals

Multiple U.S. Service Centers

Specialized Education Support Teams

Certified Technical Experts

Curriculum Development Specialists

Device Management Professionals

Join Our Team

Ready to Transform Educational Technology?

We're always looking for passionate individuals who want to make a difference in education. Whether you're a former educator, tech specialist, or someone who believes in the power of technology to transform learning, there's a place for you at Vivacity.

  • Make a real impact on education
  • Work with cutting-edge technology
  • Join a rapidly growing team
  • Develop innovative solutions
  • Build meaningful relationships
  • Advance your career
Explore Career Opportunities
Explore Career Opportunities

“Join Google's fastest-growing K-12 partner and help shape the future of educational technology. We're expanding rapidly and looking for people who share our passion for making technology work better for schools.”

Eli Maloley

CEO

Ready to Make an Impact?

There's a place for you at Vivacity.

Explore Career Opportunities
Explore Career Opportunities